During COVID-19, digital marketing is more valuable since more people are staying home and using digital devices more frequently. One way to continue patient acquisition during the pandemic is through online content that increases the chance of social sharing. Social sharing occurs when website visitors share your content on their social platform. This means that a website visitor found your content valuable or inspirational enough for them to want to share it with others on platforms such as Facebook, Twitter, Instagram, etc.
Social shares can noticeably improve the reputation of your practice and the ability to attract visitors who have commercial intent. Finding prospective patients through offline channels is more challenging during COVID-19, so increasing the chance of being found on social media through sharing posts is a great way to limit the financial impact that the pandemic has on your practice.
Fortunately, there are ways to improve your practice’s chance of receiving social shares.
The Importance of social sharing
Content generation is a great way to increase organic traffic to your practice’s website during COVID-19, as well as long-term traffic. Within content marketing are additional marketing goals. The ideal result from content is not just increased traffic but also improved brand recognition and more conversions. One way to achieve this is through more social shares.
Making social sharing a priority is one way that practices can get the most out of their content and weather the storm during the pandemic. The more social shares that a blog post, image, or another form of content gets, the more quality exposure it will receive from prospective patients.
Also, traffic received through social sharing is typically more valuable than traffic directly from search engines. Social sharing means the website visitor found the content through the referral of someone they trust on social media.
Increasing patient acquisitions through social sharing
The ultimate goal of content marketing is to increase conversions. Social sharing is a great way to achieve higher conversion rates by improving brand recognition and reaching more prospective clients with valuable content. Social sharing is similar to word of mouth. Word-of-mouth referrals are trusted, typically due to the patient having a quality experience with your practice and telling others about it.
Social sharing works in a similar way. Website visitors who find quality content on your website will want to share it with others through social media. In a similar way as word of mouth, this is often a valuable referral that can improve brand and reputation and ultimately lead to an increase in patient acquisition. During COVID-19, it gives practices a chance to further their marketing goals and continue reaching prospective patients.
How to encourage and increase social sharing
There are simple content marketing strategies that practices can implement to increase the chance of receiving social shares. Perhaps most notably, quality content is essential. Visitors are far more likely to share content that they find valuable, intriguing, and inspirational. You can attract the reader’s attention through direct and detailed content and attention-grabbing titles and headers.
It is also essential to have easily accessible share buttons for each piece of content on your website. This encourages the reader to share because they can do so quickly. Another simple and easy tip is to simply ask for a social share, which can be as easy as a short call to action at the end of each piece of content.
Develop a content strategy with Doctor Genius
COVID-19 presents a unique challenge for many practices. If you are like many practices, finding the time to create quality content that increases the chance of social sharing is challenging because there are many other aspects of your business that require your attention. Doctor Genius offers content marketing for dental and healthcare practices. Feel free to reach out today for more information.
Doctor Genius, located at 2 S Pointe Dr #200, Lake Forest, CA 92630, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.
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