When it comes to having a successful marketing strategy, understanding your medical practice brand is a critical component. Knowing exactly who you are and what you are about as a practice can be a key element to creating and communicating a strong brand presence and increasing your appeal to potential patients.
Know what makes your practice unique
There is a reason why you decided to run your own practice. Considering this can help you better understand what defines your brand. The “why” behind your process can make your practice more appealing to patients.
Identify your personality
Figuring out your personality and company culture as a practice can make it more relatable to your target patients. Do you have an older staff, play soft music, and keep many plants around the office? This personality could be more suited to senior generations. Decisions about office staff and ambiance should not be arbitrary but part of your strategy to communicate your brand and gain patient loyalty.
Define your voice
Every practice has a brand voice, whether it is intentionally or unintentionally conveyed. Everything from the demeanor of your staff to the language used on your website sets the tone for your patients’ experience. Is your voice encouraging and empowering? Informative and friendly? Professional and ambitious? Knowing how you want to be perceived by your patients can help you determine which voice to use and be purposeful in expressing it.
Create a visual identity
In conjunction with language, the way your office and website look can have a tremendous impact on your brand. Do they have a modern, edgy appearance or a classic, comfortable feel? Everything from the color of the paint and the pictures on the walls to the layout of your webpage communicates the brand of your practice. Tailoring the design of your office and website to appeal to your target patients can help entice them to visit your office as well as make them feel comfortable while there.
Understand the benefits of branding for patients
According to Forbes, the right branding can help you make a lasting first impression that can both attract new clients and impress the ones you have. When you clearly communicate the type of practice you run and what makes it special, it takes that guesswork out of the equation for patients and can put them at ease about visiting your office for the first time. The more comfortable patients feel about their visit, the more likely they are to have a positive experience and become loyal patients for life.
Reach target patients more effectively
The Doctor Genius team knows gaining and retaining patients is the lifeblood of your practice. We can help you identify and clearly communicate your brand so your marketing is more effective and you can spend more time caring for your patients than you do trying to get new ones. When you need assistance with marketing campaigns, website design, branding, and more, give us a call so we can customize a package for you today.
Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.
