Your website is where many potential patients will get their first impression of your medical practice. Because of this, quality website design for doctors should be a critical component of your marketing strategy. Having the right kind of website can also improve the patient experience and encourage loyalty. Here are some ideas on how to make the most of your website and appeal to prospective patients.
10 ways to encourage website visitors to become new patients
A patient’s interaction with your website can make the difference between someone clicking away or booking an appointment.
1. Create an inviting atmosphere
You want patients to feel welcome when walking through your front door as well as when viewing your homepage. Make sure your design is professional, inviting, and gives patients a sense of your office personality.
2. Provide thorough descriptions of your services
Rather than keeping the information on your site generic, convince patients to visit your practice by providing specific details about the conditions you treat and the tools you use.
3. Use engaging bios of medical staff members
While listing physician’s degrees can be useful for attracting patients, it can also be helpful to include interesting elements, such as their care philosophy or an impactful quote.
4. Offer telehealth options
According to a survey by PatientPop, a rising number of patients are using telehealth. Including that care option on your website convince people who are uncertain about visiting a medical office in person to visit your practice virtually.
5. Explain the value of your services
Many people today care more about the value of a service than about the cost. Patients may be willing to spend more money if they perceive your service is higher quality or offers a better experience.
6. Display highly visible calls to action
Make it simple for people to act by telling them what to do. Clear calls to action on each page, that are prominently located and include links, can be the extra encouragement someone needs to book an appointment.
7. Incorporate storytelling
Facts can be accurate, but they often do not conjure emotion. Get creative and use your website to tell the story of your practice, encouraging people to feel an emotional response and be compelled to act.
8. Suggest a free consultation
Akin to offering a free sample to entice a customer to make a larger purchase, offering a free consultation can be an excellent way to get patients in your door.
9. Take advantage of social media
Comments or reviews on social media can be very convincing when marketing to patients online. Sharing testimonials from popular social media platforms on your website shows you are credible and relevant.
10. Show visitors you care about your patients
Human beings all desire to feel valued and important. Let patients know you care by offering things such as a patient experience promise, live chat feature, or FAQ section.
Simplify new patient acquisition
Convert more website visitors into loyal patients with help from the team at Doctor Genius. As the leader in new patient acquisition, we have online medical marketing solutions from digital advertising to content marketing that can help your practice thrive. Talk to us today and customize a solutions package for your practice. Let your website do the work and attract more new patients than ever.
Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.
