A modern, vibrant website full of great SEO for doctors is a strong start for attracting new patients. However, no matter how fabulous it may be, a website alone will not guarantee new business for your practice. Appearance is just the start of a successful website design. In order to see how your website is performing, you must dive into the information presented by Google Analytics. The data will provide detailed insight into the strengths or weaknesses of your website marketing strategy.
Keeping track of visitor activity
The healthcare field is highly competitive, and according to doctor.com, patients turn to online resources as the primary means of discovering a new provider. It is obvious that an unattractive website will not have high conversion numbers, but what about poor conversion rates with a website that is professionally designed and seems to have everything going for it? Google Analytics is the path for uncovering what might be wrong.
Using search analytics in healthcare allows providers to fine-tune the marketing approach to the target market. With the information provided from Google results, you can answer some critical questions concerning your website’s performance. These include:
- How many people are landing on my home page each month?
- How many people spend more than one minute on the website?
- Which pages stand out as the most viewed on my site?
- Which pages have the shortest visit times?
Breaking down the details
Website traffic is crucial for the growth of your medical practice, particularly if search trends continue to prioritize Internet-based research. A strong digital marketing strategy needs to have a clear focus, and without a way of evaluating the success or failures of the strategy, you will never know what adjustments should be made. Analytics breaks down important data into categories relevant to the components of your marketing strategy.
For the company spending money on different marketing avenues like organic SEO, Facebook advertising, or certain directory listings, Analytics will track the origin of a website visit as well as the actions taken on the website. You will get traffic information according to emails, social networking outlets, AdWords, direct visits, referrals, or organic searches. Isolating the data according to these categories informs where the bulk of your resources and funds should be spent.
Learning about patients
Analytics gives providers insight into marketing and website performance, but it can also provide valuable clues for understanding potential patients. The Google Search Console is a feature that can be synced and viewed through Google Analytics which shares which terms a patient used to land on your website. Optimizing your SEO campaign means finding out the exact words that are relevant to searches within your market and including them in all forms of your marketing content. These small details let you get to know potential patients better and guide you in tailoring your marketing approach.
Choosing the right support
Trying to manage your digital marking strategy can be overwhelming, but at Doctor Genius, we have a team of specialists to who you can turn to. We specialize in providing high-quality marketing plans that will drive more traffic to your website and increase your conversions. Contact us today to find out how a customized plan will bring growth to your practice.
Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice
