You have the knowledge, you have the expertise in your medical field, you have the location and now you just need the online presence to be a beacon that brings in new patients. The only issue is that you do not have the time to focus on click-through rate. Fortunately, Doctor Genius will not only help maintain a presence, but can also utilize tools to enhance the click-through and conversion rate. People may not realize that click-through rate is for ads where conversion rate measures website traffic.
More than just an ad
An ad for one’s practice is not nearly as simple as just stating the name and a service. Professional practices need to use the right words, structure and presentation to increase the chance of click-through rates. While these factors are important to helping potential patients click on an ad or landing page to go to the official website, there is a learning curve to effectively increasing the click through rate.
To clarify, click-through rate is the measure of the number of people who view a piece of content with the “Click here to read more” button and follow through on the action. Hootsuite.com explains, “If 100 people saw your ad in Google and one person clicked on the ad, you would have a click-through-rate of 1.0 percent.”
Since the methods for increasing a click-through rate differ for various fields of business, there may not be a single method for increasing the rate. Fortunately, Doctor Genius has the knowledge and skills to improve a website’s click-through rate.
Website Structure
In 2016, Ascend2 found that 54 percent of marketers say increasing the engagement rate is their top email marketing priority.
Similar to click-through rate, conversion rate is the measure of website visitors who follow through on an action within the page of the website. The difference being that the individual is already on the website. However, the website needs to have an easy-to-navigate structure so people want to stay on the website and can find the information they need. Smartphones are becoming the popular choice for people searching through websites on the Internet.
In 2015, Google found that 65 percent of smartphone users look for the most relevant information through a Google Search on their smartphone without much emphasis on the company providing the information. Smartphones are a universal tool that can complete both an Internet search and Facebook post at the same time. Thus, having a website structure that works on both desktop computers and phones will greatly benefit the practice.
At Doctor Genius, we develop a mobile-first website that displays properly on smartphones and other devices. We also focus on achieving high conversion and click-through rates for you.
Doctor Genius
At Doctor Genius, we work with clients to expand their private practice by helping them reach, engage and convert consumers into new patients. By offering high-end web marketing services to medical and health professionals throughout the United States, we help clients gain more profit and build trustworthy relationships with patients to initiate sustainable practice growth.
We construct a website for your practice, establish an active online presence, build and constantly update social media profiles, help you build stronger connections with patients, streamline the appointment scheduling process, funnel traffic from search engines directly to your practice website and much more. To begin the process of increasing the success and presence of your practice, give us a call at 877-477-2311.
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