It seems that now, more than ever, there are continuous updates from Google for ranking, search results and just about everything in-between. Websites continue to try and keep up, only to find that there are multiple rules, regulations, and laws that seem to change constantly. Due to this, professionals in a variety of fields strive to keep up with the changes and help their website rank. With all of the challenges these changes present, Doctor Genius can help clients keep up with these changes.
What you need to know
While it is beneficial for professionals to reach potential patients, clients or customers outside of the professionals’ local area, it is crucial to tap into the local market. While creating and maintaining a website is a crucial step, it is only the beginning. In order to rank, Google will scan a website for multiple factors:
- Sitemap
- Keywords on the website that match popular search results
- The page title and meta description
- Inbound links
- Quantity and quality of words
By gaining notoriety and business with locals, professionals can create a solid source of profit with locals who will return in the future. Google is trying to provide a realistic experience for local users with information based on the exact time and location of the user. Thus, ranking in local search results is an important factor leading to one’s success. In 2016, WordStream found that 72 percent of consumers who conducted local searches visited a store within five miles.
As Joy Hawkins writes in an article on SearchEngineLand.com, “Google actively filters out listings from the local results that are similar to other listings that rank already,” adding that “Google picks the most relevant listing of the bunch and filters the rest.”
This algorithm can actually help some businesses rank better on local search results, especially when there are other professionals offering similar services in the same profession. While Google will not go into the specifics of their updates, Doctor Genius can follow these updates and adjust accordingly.
Doctor Genius has the knowledge and expertise
In 2016, WordStream found that 72 percent of consumers who conducted local searches visited a store within five miles.
The team at Doctor Genius has the knowledge and expertise to help patients rank on local search results. When we identify an issue with one of our client’s websites, we will find a solution to resolve the issue and continue to help the client. In this day and age, website maintenance is crucial to a website bringing in new patients, clients or customers. We offer our clients constant support the entire way so that they can ask for our assistance when they need it.
When we discover or learn about any changes in Google’s algorithm, we will do everything we can to work with the changes and keep our client’s websites healthy. Give us a call for more information and begin going over your new website today.
Doctor Genius
At Doctor Genius, we work with clients to expand their private practice by helping them reach, engage and convert consumers into new patients. By offering high-end web marketing services to medical and health professionals throughout the United States, we help clients gain more profit and build trustworthy relationships with patients to initiate sustainable practice growth.
We construct a website for your practice, establish an active online presence, build and constantly update social media profiles, help you build stronger connections with patients, streamline the appointment scheduling process, funnel traffic from search engines directly to your practice website and much more. To begin the process of increasing the success and presence of your practice, give us a call at 877-477-2311.
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