Even though the uncertainty of the COVID-19 and quarantine is unsettling, medical practices can still take steps to keep running. Now more than ever, medical practices need to find an effective way to reach patients in homes that will need treatment. It is possible to start rebounding now so your practice will be stronger than ever.
Here are some tips to position your practice as a local leader during and after the pandemic.
Three ways to thrive during the COVID-19 pandemic
Even when the pandemic reaches its peak, there will be a need for local practices. Local practices are the backbone of communities and can thrive by adapting to the new normal. This includes embracing technology and increasing the commitment to health standards.
Practices also need to connect with clients via social media and online. Offices that do these three things can be industry leaders well before the pandemic is under control.
Embrace technology
Right now, big tech is in the position to come out ahead when the coronavirus pandemic comes to an end. With most Americans engaged in strict social distancing, people are more reliant on technology than ever before. While big tech might take the lead, businesses of all types can rebound by embracing technology. This will help businesses today and well after the pandemic comes to an end.
The medical community is already doing this. Physicians now see large numbers of patients via video chat and phone calls. Even dentists have joined in, using teledentistry to evaluate patients and give second opinions. Businesses that use technology will rebound during the COVID-19 crisis and be on solid footing when it ends.
Show a commitment to health standards
People are afraid right now, and that fear will not disappear after the COVID-19 pandemic is over. Businesses can start rebounding now by reaching out to clients and telling them what they are doing to prevent the spread of the disease. Also, these businesses should explain that these standards are not just in place for the pandemic. The health of patients is always a priority.
Stay connected with social media
Brands like Instacart and Dial have increased social media spend during COVID-19, and that makes sense. Both brands appeal to consumers during this crisis. Still, all businesses can benefit from being active on social media during this time. People spend more time online right now, and social media marketing is a good way to reach customers.
Many people turn to local practices for information regarding COVID-19. Dentists, physicians, and others can use social media to get messages out to the public at large. This can include information about the importance of social distancing to flatten the curve. Doctors and dentists can also use the channel to help people take preventative measures for their physical and oral health.
These practices can also help lighten the mood on social media. With so much frightening information, funny memes can help followers relax. The key is to find the sweet spot between informative and entertaining posts. Practices do not want to make the mistake of always providing humor when followers also need guidance.
Start rebounding today
With a vaccine for COVID-19 months away, you cannot wait until the pandemic is over to get to work. If you wait too long, you will have a hard time rebounding. Between technology, a commitment to health, and an online presence, you will stay on people’s minds during this crisis. You can continue to see patients and build loyalty that will last well beyond the coronavirus pandemic.
Doctor Genius, located at 2 S Pointe Dr #200, Lake Forest, CA 92630, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.
