Social media is quickly becoming an incredibly strong method for reaching potential clients, customers or patients in a variety of professional fields. In June of 2017, Facebook reached 2 billion monthly users. Medical professionals who do not utilize social media are missing out on the chance to reach a greater number of patients in the digital landscape. However, professional social media accounts require constant management.
The key to effective social media marketing
While adults will seek out information about dentistry or other medical practice, it is no surprise that younger audiences will not. It is important to know how to use social media to reach your target audience. Having multiple accounts on social media platforms is crucial for medical professionals to reach people of various demographics and backgrounds. After all, HubSpot found that in 2017, 74 percent of people say they use Facebook for professional reasons. Keeping up multiple social media accounts from Facebook to Yelp, can become difficult with a busy schedule. However, the key to effective social media marketing is efficient social media management. For instance, a post about proper brushing techniques can contain hyperlinks that take the individual back to your website with more information.
Facebook, by far, sends a greater volume of readers to both short-form and long-form news. Overall, about eight-in ten user complete interactions with a news article via a social networking site come from Facebook (82% long-form and 84% short-form), while a much smaller portion come from Twitter (16% long-form and 14% short-form). –Pew Research Center, 2016
You can have your target demographic reading more content on your website through the proper social media posts. At Doctor Genius, we know how to help reach out to the target audience that will respond best to your content.
Keeping up constant posts
Social media accounts that do not keep up consistent posts will find fewer followers and views on their profiles. If you do not have someone to keep an active account, then it is less likely to drive traffic. Thus, having a company that specializes in social media management and marketing to help keep the updates going is a great benefit for your practice. At Doctor Genius, we will help clients by updating multiple accounts with active content to help them to reach more potential patients. With our services, we can help direct patients from social media to the active content on your website on top of multiple service pages. We will help customize the website to your requests while also ensuring effective content. By seeking the services at Doctor Genius, you can focus on your practice and we can take care of your digital presence online. If you are interested in more information, give us a call.
Doctor Genius
At Doctor Genius, we work with clients to expand their private practice by helping them reach, engage and convert consumers into new patients. By offering high-end web marketing services to medical and health professionals throughout the United States, we help clients gain more profit and build trustworthy relationships with patients to initiate sustainable practice growth.
We construct a website for your practice, establish an active online presence, build and constantly update social media profiles, help you build stronger connections with patients, streamline the appointment scheduling process, funnel traffic from search engines directly to your practice website and much more. To begin the process of increasing the success and presence of your practice, give us a call at 877-477-2311.
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