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08-13-2020 by Doctor Genius Marketing (L) Digital Marketing

Qualifying Events for Patients: Marriage

People typically only have one opportunity to enroll in an employee benefit program, unless there are other qualifying events. While [More..]

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08-11-2020 by Doctor Genius Marketing (L) Digital Marketing

Keeping Patients When Children Move off of Family Plans

Per the Affordable Care Act, insurers phase young adults off their parents’ insurance plans by their mid-20s. Some states offer [More..]

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08-10-2020 by Doctor Genius Marketing (L) Digital Marketing

The Importance of Source Hyperlinks

Expertise. Authority. Trust. Though there are several reasons brands engage in content marketing, these are the top three. According to [More..]

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08-06-2020 by Doctor Genius Marketing (L) Digital Marketing

Danger of Negative Word-of-Mouth (WOM)

Word-of-mouth marketing is undoubtedly important for every business, large and small. However, the saying that all press is good press [More..]

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08-04-2020 by Doctor Genius Marketing (L) Digital Marketing

How to Reach Mobile Users

Thanks to the modern prevalence of using mobile devices, the face of online marketing has changed, and there is no [More..]

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08-03-2020 by Doctor Genius Marketing (L) Digital Marketing

Importance of Speaking to a General Audience

Content marketing is nothing new. In fact, according to HubSpot, more businesses actively invest in online content creation (70%) than those that [More..]

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07-30-2020 by Alexander Hess Digital MarketingPopular

How to Beat Competitors During an Economic Downturn

When your practice struggles financially, the initial urge might be to reduce costs, including marketing expenditures. But when you step [More..]

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07-28-2020 by Doctor Genius Marketing (L) Digital Marketing

The Importance of Source Credibility

Most of the time, when users type something into a search engine, they are seeking to answer a question or [More..]

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07-27-2020 by Doctor Genius Marketing (L) Digital Marketing

How to Express Your Practice’s Brand Online

Here at Doctor Genius, we know that your brand is the most valuable component of your marketing. Consistency in brand [More..]

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